Soft Baits Development
WORMS, CRAWS, CREATURES, JERK, SWIM, TUBES, TRAILERS, RIGS, FINESSE...
Our Rigs-Oriented Designing approach focuses on both the aesthetics and material performance of soft lures. We integrate Japanese innovation with efficient, cost-effective Chinese manufacturing expertise to ensure precision from concept to production, meeting market needs with consistent quality.

STEP 1
Consultation
Join us at the outset of the soft lure design process for a focused consultation.
We will explore your soft lure's rigging, market, performance, and budget, with a keen focus on appearance, density, and hardness to meet your performance expectations.
Aligning the soft lure's design with your objectives is crucial, ensuring a service that is both effective and cost-efficient.

STEP 2
3D Print Client Vision
Velrifya's designers create and submit 3D model files for client review and refinement. Additionally, based on client requirements for soft lure color layering and raw material density layering, we carve test molds.

STEP 3
Sample Rig Test
We use test molds to create action samples, which are then subjected to detailed underwater rig performance assessments in Velrifya's 7-foot deep water test pool. Adhering to a strict set of testing standards designed specifically for various soft lure rigs, we select matching rig accessories and rods to ensure that the test results accurately reflect the true swimming action of the rigs.

STEP 4
Mold Carving & Final Product
We design and manufacture molds for the final product, producing the first complete soft lure.
By fine-tuning raw material formulations and production techniques, we ensure perfection in hardness, elasticity, weight, and other critical static performance metrics.

STEP 5
Dynamic/Outdoor Rigs Test
In Velrifya's 7-foot test pool, we conduct specified underwater dynamic assessments of the finished rigs to verify motion presentation and stability.
Additionally, certain soft lures undergo outdoor field testing, such as craw-shaped lures designed for Punching techniques, which are tested in heavy obstacle areas for penetration and abrasion resistance.

STEP 6
Compiling Lure Production Data Manual
- 3D Model Data
- Raw Material Formulation Data
- Hardness & Elasticity Grades
- Weight & Center of Gravity Ratio
- Rigs Presentation Characteristics

Elevate Your Tackle Business
Whether you're nurturing a product concept or have a well-defined benchmark product in mind, our experienced team is ready to turn your vision into reality.

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CRANKBAITS, JERKBAITS, SWIMBAITS, MICRO, TOPWATER...